Ladefest 2019



DATE: 24.08.2019


In August 2019, we will be organising the popular Ladetour for EV drivers in Norway. This year we have teamed up with our partners to include a “Ladefest” - the first EV Drive-In event in Norway, and a day of fun and games for the whole family! The Ladefest will take place at Ikea in Sorlandet (Kristiansand), starting at approximately 14:00 with games, competitions, and EV test-drives. The evening will be crowned with the EV Drive-In movie, complete with soft-drinks and popcorn for the viewers.

We would like our partners to join in the fun!

Why join?

  • No participation cost! Participate however you can!

  • National exposure (social media campaigns during the tour & festival)

  • The first EV Drive-In movie organised in Finland got into national news (paper & TV), press will be invited in Norway as well.

  • Be part of the package we deliver to all the participants (brochure, information, website, etc)

  • Superb visibility within the “Ladefest” area itself during a busy weekend at Ikea, a popular family destination during the “back to school” time of year.

  • Great content for your own communications channels

  • Teaming up with the leading charging operator in the Nordics and reaching a broad audience interested in e-mobility and sustainability.


A few participants from previous years


how to participate

Traditionally, Fortum Charge & Drive has always invited and included our partners in this event. It has gained national attention and is extremely popular with EV enthusiasts around Norway. This year will be even better, and we would love to have you with us! Participation from our partners has typically been e.g.:

  • Offering EV test-drives

  • Sponsoring a meal (lunch / ice-cream)

  • Offering time on a race track or other facility that you may have access to along the route (Oslo - Haukeliseter - Kristiansand - Oslo)

  • Offering a fun prize that we can award the winners of the social media and game competitions.

  • Providing merchandise for distribution

  • Promoting the Ladetour &/or Ladefest in your communications channels.


would you like to join in?

Let us know how you would like to participate! In previous years we have had speakers opening the event, as well as location owners providing coffee, hotdogs, and ice-cream. There is no right or wrong way of participating, so just let us know if you are interested.

Summer is coming!

Summer is rapidly approaching, and although the Ladetour & Ladefest will be held at the end of August, in practice all the arrangements must be made by the end of June 2019, so it would be great to get your input by 14.06.2019.

Name *
What company do you represent?
How would you like to participate? Prizes, test drives, merchandise, lunch or dinner - any other ideas? Anything and everything is welcome!